Agile has been declared dead more times than anyone can count. Yet its principles — adaptability, collaboration, and customer focus — are more relevant than ever. The problem isn’t Agile itself, but how it’s been misapplied, commercialised, and diluted by dogma, incompetence, and hype.

In this candid conversation, hosted by Agility Lab Copenhagen, we explore:

• The mishaps that broke Agile — From blind framework adherence to the certification circus, and the rise of incompetent coaching.
• The paradox of Agile’s success — How its mainstream adoption has made the term almost meaningless, while its core ideas have simply become good practice.
• The role of AI — Will it repeat the mistakes of the past, or can it amplify human-centred Agile practices?
• What’s next — Moving beyond transformations and labels to focus on mindset, competence, and real-world impact.

This isn’t another Agile sales pitch. It’s a no-holds-barred discussion about where Agile went wrong, what still works, and how we can do better.

What You’ll Take Away

• The five mishaps killing Agile — Why “doing it by the book,” framework tribalism, and the Agile industrial complex have led to frustration and failure.
• The illusion of transformation — Why chasing “Agile transformations” is a dead end, and what to focus on instead.
• AI and the future of Agile — How AI could either repeat past mistakes or become a tool for augmented coaching and human-centred work.
• Three pillars of success — Organisational agility isn’t about frameworks; it’s about mindset, competence, and practical application.
• A call to action — Stop talking about Agile. Start talking about work that matters.

Who Should Watch This?

This webinar is for anyone tired of the hype and hungry for real talk:

• Leaders and managers frustrated with failed Agile rollouts.
• Agile coaches and Scrum Masters navigating the noise of certifications and consultant-driven Agile.
• Teams and practitioners who want to cut through the jargon and focus on what actually works.
• Sceptics and believers alike — whether you think Agile is dead, dying, or just misunderstood.

What People Are Saying:

“Finally, someone saying what we’re all thinking. Agile isn’t the problem — it’s how we’ve turned it into a religion instead of a tool.”
— Morten Elvang, Agility Lab Copenhagen

“The discussion on AI and Agile was a wake-up call. We risk making the same mistakes if we treat AI as a silver bullet.”
— Participant, Agile Coach

About the Speaker

Bent Myllerup has over 20 years of experience as a leader and consultant across a wide range of organisations and contexts. Throughout his career, he has helped companies navigate complexity, develop their leadership, and strengthen their ability to work Agile. Bent holds a Master of Management Development from CBS and is the co-founder of Better Change, where we assist organisations in creating sustainable change and developing strong cultures.

https://www.youtube.com/watch?v=N5vWZzo8tYY