Javier Perez Fernandez

Most organisations treat AI adoption as an engineering problem. That framing almost guarantees limited results. Whether an initiative succeeds is determined far more by how people respond to uncertainty than by the quality of the technology.

After attending several AI adoption events organised by the Madrid Chamber of Commerce, Javier Perez Fernandez left with a consistent feeling: the most important conversation was not happening. Here are the challenges he believes organisations need to address honestly.

User Stories are not a requirements format. They are a conversation starter. The distinction sounds minor but it changes how you write them, how you use them, and how much value your team actually gets from them.