Heidi Reidel Sørensen

The Product Owner is accountable for the value the Scrum Team delivers. In practice, that means managing one of the most demanding roles in the framework — part business strategist, part customer advocate, part decision-maker under pressure.

The Product Owner and Scrum Master are the two most frequently confused roles in Scrum. They interact closely, they both care about team effectiveness, and they are fundamentally different in what they are accountable for. Here is the distinction that matters.

The Sprint Review is where the Scrum Team and stakeholders inspect what was built and decide what comes next. Teams that treat it as a demo and sign-off ceremony miss most of its value.