Garbrand van der Molen

The culture that wins early adopters is often incompatible with what the mainstream demands. Geoffrey Moore described the market chasm. This piece examines the cultural shift required to cross it — and why leaders miss it until it's too late.

Organisational culture encompasses the shared values, beliefs, and practices that define how individuals within an organization interact and work together. It reflects the company's identity, influences decision-making, and shapes employee behaviour.

The most overlooked insight in Cameron and Quinn's classic work on organisational culture is not the Competing Values Framework — it is the appendix. The real tool for change agents is the Management Skills Assessment Instrument, which makes transformation personal.